For Parents
We’re parents too, and we know how tough it is to raise kids in a digital world. You want to keep your daughter safe online, but most social platforms weren’t built with girls in mind, often exposing them to harmful content and unsafe interactions. At the same time, you don’t want her to miss out on the fun, creativity and key social moments that are such a big part of growing up today. That’s where Moxies comes in.
We’re building differently from the start. With a safe-by-design foundation rooted in research backed principles for positive youth development, we created Moxies to give girls a safe, positive space to play, express themselves, and build confidence, while giving parents peace of mind with built-in safeguards you can trust.
Check out our full FAQ page!
App Features
Chat
Create private groups for friends, sports teams, classmates, or summer camp buddies, all moderated for safety and positivity with built-in time limits. We want her to build healthy digital habits early so that means the group chat shuts off in the evening and doesn’t turn back on until the next morning.
With limited notifications and organized threads, chats are designed to be fun and not overwhelming.
Avatars
Users start by choosing their Moxies core traits—like hair, mood, and outfit—to reflect their unique style.
As they complete quests, they unlock new accessories, outfits, and traits to mix, match, and make their Moxie truly their own.
Quests
Take on fun daily challenges—like polls and quizzes—that build skills and unlock rewards to customize your Moxie and more. Quest content is built around five core themes: Digital Literacy, Confidence, Social-Emotional Growth, Skill Building, and Just-for-Fun moments—giving girls an engaging way to learn, grow, and express themselves.
Why Parents Love it
Peace of mind
High-safety defaults, moderation, and privacy-first design.
Healthy habits: Tools that encourage self-regulation and balanced screen time.
Empowering content: Focused on building confidence, digital literacy, and meaningful connections.
Each week you’ll get a digest of all the new quests, what your girl can earn and tips/ ways to connect to talk about what she’s doing on Moxies.
Digital Wellbeing Events
We love creating and growing meaningful connections in person! That’s why we’re bringing our community together through events tailored for parents, girls, and the broader community focusing on digital wellbeing workshops. Whether you're a parent, a girl, or a community leader, there's an event for you—and we’d love to co-host! Don’t worry—it’s low-lift for you, and we provide a tool kit for success.